Coming Soon

The Podcast. Production starts Q3 2026.

Short solo episodes on the launch decisions founders tend to get wrong. Operator perspective. Plain English. Weekly once production starts in Q3 2026.

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FIRST SEASON

A dozen episodes on the pre-launch calls founders get wrong.

The same territory as the newsletter, in audio form. The first season covers the decisions founders consistently get wrong before they spend money on the wrong website, brand, or build. Subscribe on YouTube to know when it goes live.

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Earlier audio content on the channel is from the book era. It’s still useful if you’re reading either book. The new format begins fresh in Q3.

IN THE MEANTIME

More from James Salinas.

The Honest Read newsletter, free, weekly→See the Honest Assessment→Watch on YouTube→